ideas to increase business
I currently own my own mobile business, however things are slow, what do I do to increase business?

I have a mobile automotive surface reconditioning business, I specialize in overspray removal, concrete removal, and oxidation removal. I also do interior and exterior details, carpet cleaning on cars, pinstripping, ect. I currently advertise in the newspaper, and awaiting my yellow pages ad to come out the first of the year. Business is slow and I need to find out some useful ideas to drum up more work.

Dont waste money on advertisement when word of mouth is the most powerful. I would give some of your customers a “client refferral fee.” For instance…. You have one client that you do some work for. You tell him, “The total for my work is $100.00. That is due and payable now.” Then give him your business card and say “Now if you tell a friend about some of the things I do and they hire me, I will give you $10.00. I will do that up to 5 people.” You paying him $50.00 may seem stupid since that is half of what he paid you BUT he just referred 5 more people to your business. They have heard about what a good job you do and from someone they trust. Not just a newspaper. Its the same thing as, if a good friend of yours says a movie sucks, you most likely wont go see it in the theaters or make it the top of your to do list… you will forget about it and most likely never see it. But if that good friend of your said it was the best thing ever, you will want to make time to see it as soon as possible right? Well, the movie theater just earned 6.50 more for your admission but didnt send your friend .65 cents which they should have. Word of mouth is the most powerful form of Advertising and absolutely the cheapest. 50.00 for 5 more clients is a lot cheaper then 30.00 for the 1 week advertisement in the news paper and maybe 1 phone call. You dont have to do the referral fee for ever. Run it for one month to your most recent clients. Only offer then a portion of what they paid you for your service or a flat amount for everyone. but make it worth their time if you do it that way. You can get really creative. Let me know if you need more ideas.

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