What Amazon Shows Us About Achieving Higher Conversion Rates?    by Titus Hoskins

If you’re into affiliate Marketing or earning revenue from
your site, it’s not so much the amount of traffic you get,
but how well that traffic converts into a sale. Needless
to say, as a full-time Affiliate Marketer, I am always looking
for ways to get higher conversions.

Which led me directly to Amazon!

I have been a long-term associate for Amazon, as well as other
major affiliate networks like Commission Junction, LinkShare,
Google, Clickbank… over the years, none of these ever converted
like Amazon.

My Amazon links and clicks often get 5 to 10% conversion rates
which means if I send 100 customers to Amazon – 5 to 10 of them
will buy something. Usually, these Amazon customers buy more than
one product and this varies somewhat depending on the season.

However, if you’re into any kind of selling on the web, those
conversion numbers are huge. Most Affiliate Programs and networks
have much lower conversion rates – unless it is some hyped up
product launch by a major online marketer.

What is Amazon doing right?

First, I know one of the major reasons for Amazon’s success is
its superior REPUTATION for offering a fast, reliable service
with reasonable prices. It has earned so much customer loyalty
and respect – buyers don’t hesitate when purchasing something
online through Amazon.

In other words, repeat customers could be the major reason
why Amazon conversion rates are so high.

However, if you stop there, you may be losing valuable pointers
to how Amazon are getting those higher conversion rates. Examining
just how Amazon has designed its pages and presented its products
will give everyone a better idea of how Online Marketing
is really done.

A company like Amazon has tested every design, layout and
color scheme you can ever imagine. They have done all
the testing and they know which presentations offer the
greatest conversions.

Some common elements on every Amazon page:

- Plenty of images of the product you’re buying

- Full accurate description of the product

- Customer Reviews are prominently featured

- Related products showing what customers also bought

- Easy to use search boxes

- Related products or accessories

- Solid money back return policy

- Price slashed and discount price presented

Looking a little deeper, don’t know about you, but when
I shop Amazon (because of all the points listed above)
I get the feeling that I KNOW everything about the product
I am buying. I have all the information I need to make
my purchase without worrying about my choice.

This psychological key may play a big role in Amazon’s
higher conversion rates. Peace of mind and satisfaction with
your buying choice could be the real clincher or closer.

However, we must not ignore some other simpler design
elements which could also deliver the higher rates.
Did you know that tests have shown that the color
“orange” on call-to-action buttons or links will offer
the highest rates or get the most attention.

Just look at how Amazon uses the color “orange” on
all its pages? Look how it has used “blue” fonts…
simple stuff but an online page and text which is very
easy to read will obviously convert better.

So too, is the overall “look and feel” of your website,
you must keep everything consistent and even throughout
your site as you don’t want to confuse or lose your
visitors. Obviously, the longer they stay on your page,
the better your chances of reaching a sale.

Lastly, the next time you’re on the Amazon site, put
away your wallet and look at Amazon from a marketing
perspective. Closely examine the layout and design,
notice all the features which attract your attention
or make you want to buy the product featured.

Take notes if you have to, but let Amazon show you how
to get those higher conversion rates and it will make
all the difference in the world.

About the Author

…

The author is a full-time online marketer who has numerous websites. For the latest Web Marketing tools try: marketing tools If you liked the simple marketing tips above, why not try our Free 7 Day Marketing course here: Internet Marketing course Copyright Titus Hoskins. This article may be freely distributed if this resource box stays attached.
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