How does an advertising online business work?

I’ve been curious to know the inner mechanisms of an online advertising agency. What do they do? They pay anyone who put one of the company’s Ads on their website? … How do they get clients? In sum, how do they work?

There’s publishers and then there’s advertisers. They both meet at the online Advertising Website. If I’m an advertiser I’ll go to them with the content of my ad and pay them money to place that ad. If I’m a publisher I’ll go there to place ads on my own website, taking a percentage of the money. Google is the biggest advertiser. They take 99.9999% of the money. Others will offer 10%+, depending on the popularity of the website.

Truth in Advertising

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